How to design and produce meaningful content with AI 

If editing AI-generated text is already faster than improving human-written text, what does the near future of content production look like? Julia Isoniemi, Lead Strategist at Dagmar Stories, ponders the question – together with AI-based tools. 

How to design and produce meaningful content with AI 

If editing AI-generated text is already faster than improving human-written text, what does the near future of content production look like? Julia Isoniemi, Lead Strategist at Dagmar Stories, ponders the question – together with AI-based tools. 

Normally, you shouldn’t start designing an article with thinking about the title, but I’ll do it now: what would be a good title for a blog post about AI-designed and produced content? Would it be one of these: 

1. “Are you stupid about work, do you want more money? It’s time to meet AI-generated content.” 

2. “AI-designed and produced content that really works” 

3. “How to design and produce meaningful content with AI” 

Each of these titles is designed and produced by an AI-powered tool. My job was only to enter three words in English for the tool: ‘artificial intelligence’, ‘content’, ‘production’ and the text generator created about 40 pretty decent English title blanks for me. 

I could also have easily asked the tool for an entire structured blog post or a so-called blog post favored by search engines. list article on the topic. I would have gotten this only by entering a couple of lines of text into the generator, which I would have translated into English with Google Translator before this. 

When the Guardian designed and produced the article “Robot wrote this entire article. Are you scared yet, human?The editor’s comment was that “editing AI-generated text was even faster than editing human-written text for publication.” 

Scared already, human? 

Powered by AI, a lot of creative content has already been designed and produced: not only articles, but also artwork, music and virtual artists, smart movie trailers, nice chatting AI friends and coaches, insightful and successful advertising campaigns, a football match report fed into the mouth of an ‘auto presenter’. 

Yes, but artificial intelligence in Finnish… 

After these examples, one often hears the objection that of course everything can be done in English, but “the Finnish language is probably so difficult that I wonder if this will be possible in Finnish until sometime in the future”. 

In my opinion, Tiina Alander from Ambine Technologies Oy, which uses artificial intelligence to enhance digital marketing, said this wisest: 

Those who have already started content design and production in Finnish have achieved significant content openings. Examples  include the radio play Paradise Family published on Yle, in which artificial intelligence has written all the dialogue – in Finnish. It’s worth a listen. 

Another pioneer, MIELI ry and its partners, have created their own digital influencer, Myrsky. The stories told by the virtual influencer reflect real stories in which 15–30-year-olds share their thoughts on mental well-being. 

But where is the business potential? 

It’s safe to say that interesting creative openings in content design and production are starting to pop up in Finnish as well. There has been no lack of creativity in artwork, music or video productions, even though they may seem like individual nice guilds. The business potential enabled by artificial intelligence is perhaps waiting a little further aside. 

AI could at least streamline and scale content design and production in other ways than generating virtual social media influencers, product descriptions, blog posts or native articles. 

1. Process streamlining: AI can be used to remove manual work from content design by writing briefs or summarizing information from numerous sources. 

2. Machine learning-based analytics tools can already automatically moderate, for example, comment threads or find and highlight unwanted content for human review. 

3. Scaling image production: in the next few years, artificial intelligence may produce some of the images for branded content and advertising. It is not a demanding task for artificial intelligence to produce new image material by combining images that it has received as input. 

How would I sum all this up? Let´s try: 

A lot of creative content has already been designed and produced with the help of AI: there has been no shortage of content production in artwork, music or video production, although they seem to remain unique beautiful faces. Analysis tools based on machine learning can already automatically moderate, for example, comment on threads or find and import unwanted content for people to view. 

You probably already guessed that the italicized summary was written on my behalf by an AI-powered tool and translated by Google Translate. If you are interested in content designed and produced with the help of artificial intelligence, Dagmar Stories and Dagmar think tank PAJA are happy to accept your challenge. Let us know your thoughts, whether it’s a creative and meaningful top idea or streamlining your process. We also promise to help narrow down the challenge so that artificial intelligence could already solve it. 

WRITTEN BY

Dagmar

dagmar@dagmar.fi

+358 9 693 011