Dagmar contacts
Outi Hämäläinen
Strategy Director, Brand Communication and Media
outi.hamalainen@dagmar.fi
+358405509988
Outi is a Strategy Director, whose own domain involves developing multichannel planning and solving customers’ business challenges. Gaining insights with the help of data, understanding consumer behavior, and learning from everything brings inspiration. After the workday, she stays busy as a mother of three soccer-playing boys.
Articles from Outi
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Is it time to update your brand´s success metricsIn order to influence these issues, we need more understanding than before. To track success, the brand should be viewed from both far and near.Read the blog -
Is there still enough muscle in media advertising?Changed marketing, and especially changes in media consumption, make it easy to think about the effectiveness of media advertising. Does anyone notice advertising anymore?Read the blog