Influencer marketing is a form of marketing that utilizes individuals who have a large number of followers and can influence their opinions or behavior.

Influencers can be, for example, personalities known from the media, bloggers, YouTube video bloggers, Instagram users or other social media personalities. Their followers may consist of thousands or even millions of people. Influencers can be experts in a specific field, such as fashion, cooking, sports, or even technology or politics. Influencers are people of all ages and interests, with different opinions and interests.

In influencer marketing, a company or brand collaborates with an influencer to get their product or service presented to the influencer’s followers. This can be done, for example, by the influencer using the product, evaluating it or otherwise highlighting it in their content. Influencer marketing is based on followers trusting the influencer’s opinions and recommendations.

The advantage of influencer marketing is that it is personal and targeted: influencers often have a close and trusting relationship with their followers, and their interests and demographics are often well known. This makes influencer marketing an effective way to reach a specific audience.

More and more successful and resultful influencer marketing is being done: clear goals are set for short-term or even years-long collaborations and success is measured regularly, just like other marketing measures. The goals of influencer marketing can be, for example, sales, discussing a brand or company, increasing brand awareness or liking a brand, or taking a stand that is part of brand values.

Well-known people who appeal to the target group have always been used in marketing. Influencer marketing is an effective meeting method for people of all ages in almost all different markets, especially for the younger target group but also for older people.

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