Marketing communications

Marketing communications are a key driver of growth in companies. Effective and profitable marketing is created through the interplay of strong expertise and data and technology.

With more than 200 experts, we have the capabilities to bring facts and visionary solutions to support our customers in a suitable package and to implement them smoothly into action. We cherish agile working methods and a testing culture, and accelerate competence growth – both for ourselves and for our customers.

SUCCESSFUL MARKETING COMMUNICATIONS

Successful marketing communications increasingly involve collaboration between different experts and partners, as it becomes increasingly difficult to create an effective encounter.

In marketing, we believe in the importance of customer experience, data utilization and algorithmic, personalized marketing. We believe in human creativity and optimal collaboration with AI.

Media planning services

Our experts from different media groups help with overall management, marketing strategy, advertising planning, implementation, analysis of results and continuous development.

Digital advertising services

Our digital media experts help with overall management, digital strategy, digital content production and advertising planning and implementation.

Search engine marketing services

We ensure that your brand is found in search engines, organically and through paid keyword advertising.

Influencer marketing services

Our influencer marketing experts train, help outline goals and strategy, and implement influencer marketing collaborations without forgetting the big picture, maximum benefit and verification of results.

Creative design and content creation

We conceptualize, design and produce goal-oriented and channel-optimized content for all our own and purchased channels.

From the very beginning, Dagmar’s mission has been clear: to make marketing communications more impactful.

In our opinion, good marketing communication is:

Customer-oriented: Communication should focus on the customer’s needs and expectations, not just the company’s offering. Communication is not one-way, but a continuous dialogue between the company and its stakeholders.
Goal-oriented and measurable: Marketing communications are a necessary part of a company’s growth story and business. The results of marketing communications should be measured in order to understand what works and what does not. In marketing, you should not be afraid to try new things and learn from mistakes.
Ethical and responsible: The company’s communication must be honest, transparent and respectful of all stakeholders. Good marketing communication builds long-term relationships and trust between customers and the company.

“EVERYTHING WE DO IS BASED ON OUR GOAL, DEFINED 50 YEARS AGO, TO MAKE EVERY EURO SPENT ON ADVERTISING MORE EFFECTIVE IN ORDER TO ACHIEVE RESULTS.”

Ulla Aitio, COO