For us, sustainability is an integral part of our strategy and our mission is to promote responsibility. It is not an obligation, but an opportunity to create value, innovation and business that is future-proof. 

We look at sustainability through the internal responsibility of our agency, our customers and the marketing industry. The topic is broad and extends to all areas of responsibility: social, economic and environmental. 
  
We also help our customers and partners make the right decisions in the complex field of sustainable development and market responsibly with respect for people and nature. 

Our products for the development of responsible marketing

Dagmar is constantly developing our services for planning, producing and measuring responsible marketing. Below are some of the most common sustainability services we offer to organizations.

Sustainability review: What is the topic of discussion in responsible marketing right now?

Keep your organization up-to-date and educate them on sustainability: what you need to know about it right now and what corporate responsibility covers. The review reviews the components, regulations and reporting responsibilities related to marketing responsibility, as well as different perspectives, such as the impact of artificial intelligence on marketing.

Responsibility research

Responsibility is very ambiguous for people and depends on the industry. By studying what responsibility is in your company’s operating environment and how it can be utilized in marketing and operations, you can create a real competitive advantage – not empty words.

The study may include, for example:

• Understanding the situation in the industry
• What sustainability means in the industry
• How interesting the different themes are
• Brand/company-specific sustainability maps
• Sustainability metrics

The end result of the research project is an understanding of how your target group perceives responsibility and what kind of image they have of different brands and companies in terms of interesting themes.

Sustainability analysis of a digital advertising campaign

The importance of responsibility has increased due to, among other things, the current state of the environment and society. Responsible digital advertising and marketing mitigates its impact on the environment and takes into account its impact on society, while also being financially profitable.

The sustainability analysis of a digital advertising campaign examines the campaign entity from the perspective of social, economic and environmental responsibility on a three-level scale. As a result, you will gain a concrete understanding of how responsible a digital advertising campaign is and how it can be further developed in a more responsible direction.

Dagmar’s sustainability training for organizations

Strengthen your brand’s responsibility and learn concrete practices that make media design more sustainable! We help companies in the following matters by training your organisation, among others:

• Environmental responsibility in media planning: Learn how to integrate environmental responsibility into media planning. We provide tools and methods to help you reduce your carbon footprint and effectively engage environmentally conscious consumers.As a result, you will gain an understanding of the principles of ecological media design and learn how to implement eco-friendly campaigns that resonate with consumers’ growing environmental awareness.
• Responsibility in social media: There are many questions and concerns related to social media, from information security to ethics, influencing attempts, the mental health impacts of (young people), the use of artificial intelligence, and where advertising investments go. How to communicate these themes and themes that are important to your company in a way that suits social media? After the training, you will understand how a responsible approach to using social media can enhance brand credibility and create a positive image of your business.
• DEI and Content Production: An introduction to content production management as well as the content production itself and the perspectives that need to be understood when producing content for any channel. The training covers how to safeguard your brand and avoid greenwashing claims (i.e. make genuine choices) and how to understand the factors behind choices from the perspective of individuals, the general public and the organization.
• Responsible influencer marketing: Interesting brands know how to communicate their values and responsibility where their customers are. In this training, we delve into the sustainability aspects of influencer marketing and offer concrete solutions for more ethical and transparent influencer cooperation. Participants will gain a deeper understanding of sustainability and learn how to incorporate it into your influencer marketing strategy. This helps the brand communicate its values transparently, improve customer relationships and build a more sustainable brand image.