Mall of Tripla’s hundreds of content needs were compiled into an easily identifiable and manageable social media service
Mall of Tripla in Helsinki is the busiest shopping centre in Finland, with over 27 million visitors annually. The diverse amount of traffic and the large number of visitors also set a huge number of needs for Tripla’s social media content. Dagmar helped create a social media line for the shopping centre, where all content looks and sounds like Tripla – regardless of the topic – and is easy to manage.
Dagmar has been Mall of Tripla‘s media planning partner since 2021. In autumn 2023, we jointly clarified Tripla’s social media strategy, from which the cooperation expanded to continuous planning and production of social media content in early 2024.
The collaboration started with the desire to create brand-looking, goal-oriented content that communicates themes that are important to Tripla.
The shopping centre’s social media content targets a huge number of needs of a wide variety of companies and partners. Based on them, Dagmar helped Tripla to define a recognisable, inspiring and customer-oriented content line that interests the target group and triggers the desired actions. The aim was to bring more triple-likeness, clarity, goal-orientation and content that adds value to consumers.
“Shopping centres’ social media publishes content on numerous themes: shops, restaurants, experiences, events, partners, shopping centre services and current affairs, campaigns, customer content, transport connections, … We wanted to get ownership of all the different content for Tripla and create a clear, brand-like social media presence.”, describes Dagmar’s Creative Social Mikko Wivolin.
We wanted to ENSURE ownership of all the different content for Tripla and create a clear, brand-like social media presence.
Mikko Wivolin, Creative Social, DagmarCustomer-oriented themes outline social media content
The content themes derived from the social media strategy provide a solid foundation for Tripla’s social media content. In addition to them, Tripla has many other contents on its social media channels. The cornerstone of the design is to produce genuinely useful content for Tripla’s customers and desired target groups. The aim is to build an image of Tripla as a versatile and humane shopping centre that keeps up with the times.
Every month, we design, shoot and produce social media content created on the terms of the channels for Tripla’s Facebook and Instagram, as part of Tripla’s own marketing team. The whole remains aligned with the help of a shared social media calendar managed by us and jointly agreed communication methods. Campaign content produced by other partners also fits easily into Tripla’s social media channels when the look of the social media presence is consistent. Dagmar’s team highlights selected social media content for advertising, which gives the produced content visibility and repetition in the desired target group.
Tripla’s social media content has also interested the media: Finnish local newspaper Helsingin Uutiset made headlines for our tips on a shortcut from train platforms to Tripla.
Social media content of Mall of Tripla
Help for all of Tripla’s needs
In just a short time, Tripla has created its own style that looks and sounds like Tripla. The results of social media content have risen to the desired level and people are constantly learning from them.
Tripla has also produced various social media templates for in-house use, for example, for highlighting partner content in publications. In this way, even the content published by Tripla itself can be made gender-oriented and recognisable on social media.
We spar Tripla in developing the content of social media channels and analysing the results, so that the work is profitable and renews according to customer needs.
“Dagmar has brought much-needed unity and freshness to our social media work. In a short time, our social media presence has become clearer, and many issues that are separate but important to us have been brought up cleverly and in a way that interests consumers.
I also greatly appreciate the smoothness of cooperation, ease of communication and the prompt response to content needs that have suddenly appeared.”, shares Marjo Hiirola, Communications and Marketing Manager, Mall of Tripla.
Dagmar has brought much-needed unity and freshness to our social media work.
I greatly appreciate the smoothness of cooperation, ease of communication and the prompt response to content needs that have suddenly appeared.
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