Marketing technologies are tools and software used to digitize and automate marketing processes. They allow marketers to track and analyze customer behavior, personalize marketing communications, create and manage digital campaigns, and measure their effectiveness.

Marketing technologies are constantly emerging, and it is important to understand which ones are relevant, how they can be utilized, and how they can be put into practice for the organization to utilize. The wise choice and smart use of marketing technologies is of growing importance to companies’ business.

Marketing technologies include, but are not limited to, the following tools:

• Customer relationship management (CRM) systems: These allow businesses to manage and track their customer relationships, including contact information, communication history, and purchase decisions.
• Email marketing tools: These can be used to send email campaigns to a large number of people and track open rates, click-through rates, etc.
• Social media management tools: These can be used to manage multiple social media accounts, schedule posts, and track audience reactions.
• Search engine optimization and search engine marketing tools: These allow businesses to improve their visibility in search engines and promote their products or services.
• Analytics tools: These can be used to track the activities of website users and better understand which marketing measures are working
• Content Management Systems (CMS): These allow businesses to create, manage, and publish digital content such as blogs, news, product information, etc.
• Automation tools that help automate repetitive tasks like email campaigns or social media posts.

We help our customers describe the current state of marketing technologies and define a goal-oriented, well-paced development path for the future. We are looking for a solution that integrates with the current state where necessary, renews the organization and makes operations more efficient. We also create something new, i.e. we utilise the features of modern, new technologies to create added value for the target group.

New technologies

It is also important to take into account new technologies that are developing at a rapid pace. Technologies enabled by artificial intelligence diversify the possibilities of use and create new interfaces. New technologies also enable new kinds of tools, mechanisms behind applications and a better customer experience.

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