Trends
Trends are trends or changes that affect the behaviour or attitudes of individuals, society or industry over a period of time. They can manifest themselves in various fields such as fashion, technology, economics, culture, politics or consumer behavior.
Global megatrends are major forces of change shaping our world. Alongside them, there are more local and faster trends affecting consumption and people’s behaviour.
Examples of trends may include:
Technological trends such as the rise of artificial intelligence, virtual reality or blockchain technology.
- Technological trends such as the rise of artificial intelligence, virtual reality or blockchain technology.
- Economic trends such as globalization, digitalization or sustainable development.
- Cultural or social trends, such as increasing health awareness, growing popularity of vegetarianism, or emphasizing individuality.
- Fashion trends that vary depending on the seasons or years.
- Media usage trends, where people’s behavior or channel usage varies as technology evolves.
Understanding and following trends is important for companies because they can affect the company’s operating environment, customer behaviour and expectations, competitive situation and business opportunities. Trends allow companies to anticipate future changes and adjust their strategies accordingly.
We help you follow and utilise trends
We monitor the extent to which Finns have adopted trends regularly. We analyze international reports and use trend portals to find examples of utilizing trends around the world in our customers’ industries.
We use trend knowledge to bring understanding and fresh ideas to product and service development, development of marketing and communications concepts, and building content and social media strategies.
We help our customers understand trends better, for example through workshops, industry surveys or surveys. Trend adoption can also be integrated into segmentations.