NewsDagmar 19.08.2024

Dagmar strengthened its management team: Heikki Pieniniemi appointed Senior Vice President, Digital Services and Ville Fredrikson appointed Dagmar’s Chief Strategy Officer

Marketing agency Dagmar appointed new members of its management team from within the company.

Heikki Pieniniemi has been appointed Chief Digital Officer with responsibility for the organization and development of Dagmar’s digital services. He is also responsible for the growth marketing business. Pieniniemi has over 10 years of experience in digital marketing strategy and planning at Dagmar and previously at Dingle.

Ville Fredrikson has been appointed Strategy Director to be responsible for Dagmar’s strategy process and the management of the implementation of strategic projects. Fredrikson also has a significant area of responsibility for Dagmar’s AI expertise. She has worked at Dagmar since 2015 as a strategy consultant and digital development expert. Previously, Fredrikson worked as a consultant at Avaus.

“The continuous development of up-to-date digital marketing expertise and services is the lifeblood of a marketing agency. Now, artificial intelligence is also breaking down familiar operating models and changing the work of every professional in the field. We are constantly building new tools ourselves to support more effective marketing, and we are also bringing them to Finland through our global partner Publicis,” say Fredrikson and Pieniniemi.

More info on:
Krista Elopuro, CEO, 0407537577
Heikki Pieniniemi, CDO, 0407173462
Ville Fredrikson, Strategy Director, 0405186764