Data driven leadership

When your goal is knowledge-based management, you need functional technology, data and its chewing into usable form, market research and customer understanding. You also need a team that can analyze and interpret information and turn it into conclusions and plans for the future.
Our experienced experts will help you get started with your team, consult on suitable technologies for your use or lead a knowledge-based management entity – completely according to your needs!

Marketing technologies

Our skilled technology consultants help ensure that data is collected correctly and that related results can be easily tracked and verified.

Market research and insight

Our research team helps enhance marketing performance through quantitative and qualitative methods. Our starting point in everything we do is strategic: the production of research and the insights derived from it starts from the customer’s business needs.

Marketing enhancement

With our sales modelling and data science services, we ensure real-time verification of results.

Strategic consulting

We enable the implementation of knowledge-based management in your organization and its integration into your business strategy.

Search Engine Marketing

We ensure the search engine findability of your website, the functionality of analytics and the flow of information between your company and customers when information is sought.

Growth marketing

We help e-commerce operators achieve new kinds of results through the development of online sales.

This information helps you understand what your customers want and how they react to different marketing measures. This information can be used to make better marketing decisions. 

We help our customers manage marketing with the help of data more efficiently and productively.

Marketing is managed with data in many different ways. The information helps to better understand the needs and wishes of customers. The data is also used to monitor and analyse the effectiveness of marketing measures. Verified data is used to evaluate which marketing measures work and which do not, and to make the necessary changes in the short and long term.

“Information is not valuable unless it is used in decision-making. Knowledge management is the ability to turn raw data into strategy, vision and ultimately success.”

Ilkka Keskiväli, Director, Advanced Analytics, Dagmar

The information can be used to conduct market research and to better understand the market and the competitive situation. This can help the company identify new opportunities or threats that may affect its marketing strategy. In addition, the information can be used to identify that a particular product or service is particularly popular among customers of a certain age or gender and to target marketing to these groups.